I thought today I would touch on a topic that impacts virtually everyone, the topic of shopping.  I usually don’t like shopping, unless it happens to be a tool or hardware store, book store, or music store, such as the mega stuff-mart stores that sell thousands of guitars, amps, drums, etc.  Or I might willingly endure  some unique stores with unusual items such as the World Market stores throughout the states or the Peddler’s Mall near where we live in Elizabethtown, Kentucky, which is a very large soup-to-nuts flea-market or consignment store, offering many unusual or antique items.  Otherwise, I don’t generally enjoy just browsing through hundreds of items for just the right color, just the right look, or the perfect fit.  But shopping is one thing that is virtually unavoidable at some point in life if you want to eat, have something to wear, fix things, run your home, entertain yourself, keep fit, or maintain relationships.  The first step of shopping begins in your home where the idea hatches to go out and get something that you absolutely must have or might need, or perhaps you don’t even need to leave home with the various shopping channels on cable tv. 

But home is also where you view the many television advertisements as merchants vie for your attention, trying to entice you to buy their indispensable thing, their compelling process, or their crucial services to fix all your problems and make your life a veritable paradise on earth.  In viewing these commercials, however, you must maintain a critical eye.  Deconstructing these commercials and ads has always been a part of my college writing classes at some point as I tried to develop students’ critical thinking, to open their eyes to what the companies are really selling.  Much of the message of these commercials is not what you would expect, i.e. that this is a good product, and that it is necessary to improve your life.  The message is usually much more subtle.  They sell an experience or a capability that they know you want, or the person you want to become, so they try to manipulate you by getting you to unknowingly make a psychological connection between that experience and their product, translating that into feelings that compel you to spend. 

If they are successful, you will respond to the subliminal message and rush right out to find this Holy Grail that will pull all things together to make your life perfect or at least a little better.  Or you might not even wait for the trip to the store, responding to the urgent command to call immediately from your home phone (in the next five minutes) to ensure that you get one of these quickly disappearing wonders before they pass out of existence in the known world, leaving you as the only schmuck that didn’t read the writing on the wall and purchase it.  Thus, you would presumably have lost an opportunity that you will always regret over the years, wondering about the possibilities that would have resulted in your life, had you done things differently at that critical juncture in the past.   This is why I look at the commercials with a skeptical eye, always trying to peel back the layers to find the nugget of a simple message that is encoded in the ad.  And I have to laugh sometimes at the various attempts, seeing through the smoke and mirrors and realizing how they are trying to manipulate us all, ever so subtly. 

More on this tomorrow.  I pray you have a blessed day with the Lord’s active presence in your life. 



02/04/2015 9:12pm

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Actually shopping is enjoyment activity. In which the human being choice has given in the market. So the customer who wants to get the thing according to his level. So shopping is the positive activity effective on the personality.

10/13/2016 8:31pm

Online entrepreneurs have truly been swept off their feet by the excitement and financial benefits the online auction sites have to offer. Of course there are literally hundreds of auction sites out there for you to try. I coin the phrase "top online auction site experience" only because auction site royalty like E-Bay offer the widest selection, along with some of the best resources available.

01/25/2017 5:54am

The internet is a breeding ground of "get rich quick" schemes. This is especially true of SEO. If you have been in business at all no doubt you have received (possibly quite frequently) a slew of offers for guaranteed business. Because of all of the blatantly false advertising SEO seems to get a bad rap. It is dismissed, but should it be?....

02/27/2017 3:38am

Shopping online is a pleasure when you get what you want and with significant savings. Finding the best quality items for the lowest possible spend is a challenging task. By turning your focus on comparison shopping and taking out time to carefully assess the product reviews, you make sure that you get the best value for the money spent. Ask any avid online shopper and he/she will tell you the benefits of reading product or service reviews before you go hit the virtual stores!

03/11/2017 4:05pm

We are all interested in getting in great shape and the cheapest form of exercise is running. Most of us eat too much and we need to exercise to maintain a healthy body weight. An hour of running burns about 850 calories.

03/16/2017 6:04am

Perfumes have nowadays become so expensive in a way that not a lot of people can afford than before. The may reason why these product has become so expensive is due to high demand from the population. Most people do not wear perfume because they want to smell fresh or something but the main reason that they are doing a collection to have on their reach.

04/02/2017 1:44pm

Men always like to have a leather wallet that complements their outfit and style for special occasions. But the durability and quality of leather wallets like designer wallets make them very expensive these days. If you like to have multiple leather wallets to match your taste or a particular occasion, then you can make leather wallets yourself at home.

04/06/2017 8:00am

One of the most excellent ways to show affection for a person is by presenting them with a gift of 1 carat diamond jewelry. Diamonds are considered to be the most lasting of all gemstones, making them the perfect symbol of eternal affection for a person.

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04/16/2017 2:53am

A mother would always want the best for her baby. Any harm that might befall on her baby would be the very last thing she would want to happen. In choosing baby products, you have to be very careful.

04/17/2017 4:25am

For women, shopping good looking leather wallets can balance their outfit for unique occasions. But surely the durability and quality of leather wallets, particularly the designer wallets are being extremely expensive these days.


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    I'm a retired soldier, having spent 23 years of my life serving our country, actually 30 years when you count the reserve and National Guard time as well.  I believe in servant leaders, following the example of our Lord, and I believe in giving back to the troops once one has attained a certain status or level of success in life.  But I also believe in fighting back against corruption and incompetence wherever you find it if it hurts people.  Our national values were worth dying for.  They are also worth living for.  A man or woman can actually live a life by these principles of humility, service, love, duty, and honor, and have a significant impact on the world around them...if you have the dedication to see it through. 


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